Profile · The founder

Built by someone who has actually done it.

Ten years on UK production lines. One brand built from a recipe to British Business Bank funding and the second stage of The Apprentice. Kitchen to Market is the toolkit and the mentor I wish I had when I started.

Every tool on this site exists because I needed it myself and it wasn’t there. The mentoring is me, on the other end of the line, when the tool isn’t enough.

— Victor de Campos
Selected to the second stage of The Apprentice UK
British Business Bank-backed startup loan
10+ years in UK food manufacturing
120+ staff managed
Years in food 10+
Staff led 120+
Apprentice UK Stage 2
Languages EN · PT
01
The first chapter

Ten years on factory floors

I learned the food industry the slow way — standing on production lines, working through compliance audits, and watching how the difference between profit and loss happens in minutes, not months.

I have spent over ten years in UK food manufacturing. From the first day, I was learning how the industry actually works: compliance, food standards, yield tracking, waste management, and leading teams under pressure that doesn’t let up.

I have managed production lines with more than 120 staff, worked across fresh produce, bakery and FMCG environments, and dealt with the daily reality of getting safe, consistent food out of the door. That work is not glamorous. It is where most food businesses either become profitable or quietly start losing money.

What that experience teaches you is what actually matters. Not what looks good in a pitch deck. Not what an Instagram-perfect food brand says it does. The unglamorous parts: yield variance, supplier reliability, staff scheduling, and the spreadsheet you check every morning before you do anything else.

02
The middle chapter

SophistiBakes — from a recipe to a real brand

Right in the middle of those ten years, I started something of my own. SophistiBakes was the experiment, the school, and the proof that the system worked from the inside.

SophistiBakes started the way most food businesses start — with a recipe I loved. Brazilian-inspired frozen savoury snacks, made from scratch in my own kitchen.

I developed the recipes. I shaped the branding and the packaging. I wrote the business plan and secured a startup loan through a British Business Bank-backed programme. I applied for and received grant support. I built the website and the launch materials. And I progressed to the second stage of The Apprentice UK selection process — a process designed to break people who haven’t actually done the work.

Victor’s reflection: Building SophistiBakes was the hardest and most valuable thing I have ever done. Every tool I sell now exists because I needed it myself, in that exact moment, and it did not exist in a form a small food business could afford or actually use.

The whole experience compressed years of business education into a few brutally clear lessons. About pricing. About cash flow. About how compliance creeps up on you the moment you start selling outside your own kitchen. About how easy it is to do the cooking and forget the business sitting around it.

03
The current chapter

Why Kitchen to Market exists

The tools and the mentoring are the same thing I was looking for when I started — just finally built for the founder, not the enterprise.

SophistiBakes taught me where the gap is. The software written for big food companies was too expensive and too complicated for what a small founder actually needs. The advice that did exist was either too generic or did not take the UK reality into account.

So I built the tools I wished someone had handed me when I was starting — and put a mentoring offer on top, because the tools alone are not always enough.

The tools fix the problems I had. The mentoring is me, on the other end, when the tool isn’t enough. — The Kitchen to Market promise

That is what Kitchen to Market is. Four spreadsheet tools, one bundle, an app that connects them properly, and 1:1 sessions with the person who built them all. No call centre. No outsourced support. The same person across every product.

04
The journey

Year by year, the things that built this

A short version of the timeline, with the moments that mattered most.

  1. First role in UK food production Entry into food manufacturing — learning compliance, food standards and the rhythm of a real production line.
  2. Moved into production leadership Managing teams across fresh produce, bakery and FMCG environments. Eventually leading 120+ staff.
  3. Founded SophistiBakes Brazilian-inspired frozen savoury snacks, from recipe development through to packaging, brand and launch.
  4. British Business Bank startup loan secured Full application, financial model and pitch — backed by the UK’s national bank-backed startup programme.
  5. Grants received & brand fully built Recipes, branding, packaging, website, marketing materials — and grant support secured through dedicated applications.
  6. Selected to the second stage of The Apprentice UK A selection process designed to filter out anyone who hasn’t done the work. I had done the work.
  7. Launched Kitchen to Market The toolkit, the app and the mentoring practice. Everything built from the inside out, in two languages.
05
What that means for you

Factory-floor experience, translated into founder-friendly tools

Kitchen to Market is not built on theory. It is built on years of working with margins, compliance, waste, staffing pressure, and the practical reality of food businesses — from the kitchen all the way up to a production line.

Most relevant if you are

Where you might be right now

  • Starting a home-based food business in the UK
  • Pricing products without confidence in your numbers
  • Trying to make sense of Natasha’s Law or allergen paperwork
  • Preparing for markets, wholesale, or your first proper growth step
  • Outgrowing spreadsheets and looking at proper software
The next step

Two ways to work together

Start with the toolkit if you want practical templates you can own. Book a 1:1 if you need judgement and a second pair of eyes on the numbers.